Whether you are running a scrappy startup or an established enterprise, standing out from the crowd isn’t just an option—it’s a necessity in the fast-paced world of SaaS.
Take HubSpot and Trustpilot as examples of companies that have truly cracked the code by using partnerships, integrations, and guest posts on reputable sites like Forbes and Entrepreneur. Moreover, their innovative approaches to link-building have not only boosted their SEO & brand reputation but also solidified their positions as industry leaders.
In this blog, we will discuss some of the best SaaS link-building strategies that will help your brand drive high-quality traffic, increase your visibility and boost your credibility and authority.
7 SaaS Link-Building Strategies to Improve Traffic and DR in 2024
Here are the best SaaS link-building strategies that will help uplift your SaaS company’s online presence and drive organic growth-
1. Leveraging three-way link exchanges
Before we discuss the benefits of three-way link exchanges, let’s first understand them in detail.
Unlike the old link exchange approach, where two websites directly link to each other, a three-way link exchange is a triangular link-building strategy that involves three websites: website A links to website B, website B links to website C, and website C links to website A.
This technique has become common because it creates a more natural and diverse link profile, plus it can help create relationships with other websites.
Wondering how implementing this strategy helps? Here is how it works:
Increases search engine ranking- By creating high-quality, relevant backlinks in your niche, you’re sending strong signals to search engines, which makes your website more authoritative and credible. As a result, your ranking will increase on search engine results pages.
Drives more organic traffic- As your website becomes more visible for relevant keywords, you’ll be exposing your content to new customers, thereby increasing your website traffic organically
Enhances Domain Authority– Three-way link exchange can help increase your website’s DA by creating a network of high-quality links, as you are not just getting backlinks; you are getting diverse backlinks. These numerous kinds of backlinks signal SERPs that your website is valuable across different niches
Networking opportunities- As you collaborate with other websites and digital marketers, you’ll be able to build relationships that can lead to future partnerships or business opportunities
Cost-effective- Many professionals are opting for three-way link exchanges because they do not want to invest in expensive link-buying strategies. So, they opt for three-way link exchange as it offers a more budget-friendly approach to improving their online presence
How does it work?
Ready to get started with three-way link exchanges? Here is how to do that:
- Look for potential partners to collaborate in your niche
- Create high-quality, relevant and linkable content
- Reach out to them and remember to propose mutually beneficial exchange opportunities, it increases the chances of your proposal getting accepted
2. Guest blogging on high-authority sites
The next important strategy that should not be overlooked and should be included in this list is guest blogging on high-authority sites.
With guest blogging, you contribute content for third-party websites, which can immensely increase your SaaS company’s visibility, credibility, and ultimately, customer base. It is one of the most vital parts of SEO experts’ link-building efforts and promoting your personal brand or website.
But, the major challenge comes when finding the high-authority SaaS websites that accept guest posting. Here is how to find the best SaaS websites that accept guest posting-
- Target tech and industry-specific blogs that attract your target audience, such as TechCrunch, Bootstrappers, or Mashable
- Leverage tools like Ahrefs to discover niche-specific sites accepting guest contributions
- Analyze your competitors’ backlink profiles to find where they’re guest posting
- Utilize specific search queries to find guest posting opportunities. For example- SaaS guest post opportunities, or write for us SaaS blog, or guest blogging SaaS
- Craft in-depth, actionable posts and organically incorporate relevant links to your site within the content
How does it work?
- Increase brand visibility- Imagine the name of your SaaS brand appearing on the same platform as industry leaders. This is the power of guest blogging on authoritative websites. Your website gets more visibility, which in turn helps bring more traffic
- Boost your domain authority- You should always look to get a backlink from a website with more than 50 DA. When high-authority SaaS websites link back to your website, search engines notice that, and it helps increase your website’s domain authority.
- Generate high-quality leads- Guest blogging puts your brand in front of a pre-qualified audience. These readers are already interested in SaaS topics or products, making them potential customers for your business
- Get valuable feedback- Engaging with a new audience provides fresh perspectives about your product or brand. The comments or discussions your guest posts generate can provide invaluable insights into your target market’s needs and pain points
Remember, Guest Posts are equal to Powerful Links.
3. Creating shareable reports and data resources
One of the best SaaS link-building strategies is creating and publishing research reports. While creating them might require a lot of resources and in-depth knowledge, the results are priceless. They not only help in SEO but also improve your brand authority.
For creating reports, you can use Google Surveys as it cannot only collect responses from your target audience but also analyze results in real-time and generate visually appealing and shareable reports in minutes. There are various other platforms as well that SaaS companies can use for creating shareable reports, such as Funnel, Supermetrics, Datorama, etc.
Here are some benefits of creating shareable reports and data resources-
- Escalated credibility and authority- Publishing research in statistics journals or infographics means you are contributing valuable knowledge to the SaaS industry. This helps position your website as an authority figure, which will help you earn the trust of both customers and industry peers
- Attracts high-quality backlinks- When you provide high-quality and citable stats, other websites will want to link your findings as a reference. This will help get leads from authoritative websites automatically, which will, in turn, increase organic traffic to your website
- Fosters industry relations- Posting reports opens doors to collaboration with other brands or websites within your niche. Your research efforts can lead to valuable networking and partnership opportunities, which can help in link-building and boosting brand awareness
How does it work?
Let’s know how you can conduct research:
- Define your research question
- Choose your method, such as surveys, experiments, interviews, etc.
- Determine who you need to study to answer your research question
- Compile all your information by removing any errors, duplicates, or irrelevant information
- Present your results clearly, using visual aids like graphs or charts where appropriate
4. Exchanging SaaS subscriptions for backlinks
Why exchange SaaS subscriptions for backlinks
Exchanging SaaS subscriptions for backlinks is a win-win technique that your business needs to boost its online presence. Getting quality backlinks is like possessing a golden ticket that can move your website to the top of search results, drive traffic, and boost credibility.
But, the problem is getting high-quality backlinks, especially for new players.
Here is a great way to get them without breaking the bank: offer your SaaS subscription in exchange for a backlink.
Let’s find some of the significant advantages of exchanging SaaS subscriptions for backlinks-
Cost-effective link building- Conventional link building can be quite expensive, especially on high-authority websites. Whereas providing a subscription in exchange for getting backlinks, you’re trading something you already have for something you need; it’s just like a barter transaction.
💡Pro Tip: It is recommended that you calculate the ROI by comparing the cost of your SaaS subscription against the price of purchasing the other company’s backlink.
Build lasting relations- When you exchange subscriptions in exchange for backlinks, it also helps build relationships with other websites and bloggers in your industry. These exchanges often lay the groundwork for long-term partnerships that go beyond just link-building
Targeted exposure in your niche- By rendering your SaaS product to websites in your industry, you’re not just getting any backlinks – you’re getting relevant backlinks. This targeted approach can improve the quality and effectiveness of your link profile immensely.
How does it work?
- Search for websites or businesses that might benefit from your product
- Craft your pitch explaining how using your product can solve their problem
- Offer a premium subscription or extended trial period
- In return, ask them to place your link naturally on their website
5. Building EEAT content for natural backlinks
Google introduced EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) content to evaluate web content’s overall quality and credibility. Let’s understand each of its four elements.
By Experience, Google means you should have first-hand involvement with the subject matter of the content you publish.
Expertise, refers to the formal or informal education of the content creator and how they acquired these skills. Expertise is majorly important in areas like finance and medicine.
By Authoritativeness, Google sees the authority of the content creator or website. This determines the extent to which your website is a go-to source of knowledge on a particular subject.
Trustworthiness is one of the most important factors, as Google will consider your site reliable only if the content published demonstrates expertise, authoritativeness, and seems helpful.
Let’s jump-in to know the advantages of building EEAT content for SaaS websites:
- Increased credibility- EEAT content shows your expertise and authority in your niche. Therefore, it increases the chance of other websites linking to your website, which improves your natural backlink profile
- Higher quality content- EEAT guidelines push you to create more valuable and well-researched content that resonates with your audience. Thus, high-quality content has more probability of being shared and linked to other reputable websites
- Enhanced Topical Authority- Regularly creating EEAT content makes your website a go-to source in your industry. The more your topical authority increases, the more websites will naturally link to your website as a reference
How does it work?
- Add content besides what is already present on SERPs
- Think beyond owned media and written content
- Get your brand and people features in the press
- Cite sources in your content
- Stay up-to-date on the latest content
6. Using reverse image search to reclaim or earn links
When searching for an image on the Internet, you just type in a keyword, click on images, and it shows you the relevant images. Right? But what is reverse image search?
In this process, you need to upload an image to the search bar. It will show you which websites are using that image. You can ask those websites to give you picture credit if they haven’t. This will help you get backlinks from various websites.
Some benefits of reverse image search for getting backlinks include-
Build relationships- By allowing other website owners to use your image will expand your network and nurture relationships with them.
Increase social media presence- You need to find out which social media posts are using your images. Once you do that, ask them to give you the picture credit. It will help you get backlinks plus also increase brand awareness on social media platforms
Expand content distribution- You need to search for websites, platforms, and communities that share similar content. Target those channels for content promotion and getting backlinks.
How does it work?
- Choose the images from your website and run the search on Google to see which websites are using those images
- Check if they have given you picture credit or not
- If there’s a non-clickable credit, you can approach that website asking for a backlink
💡Pro Tip: Before asking for the picture credit, check if the site is relevant to your niche or not. Remember, it is only beneficial for your website to get a backlink in the name of image credits if the other website has a high authority.
7. Finding and replacing broken links on relevant websites
Have you ever stumbled upon a 404 error while browsing the web? You see that error because it is a broken link or dead link that no longer functions as intended. This can happen for various reasons, such as the linked page having been moved or deleted, a typo error in the link’s URL, or the URL structure of the linked website having changed.
Therefore, it is essential to find and replace these broken links on relevant websites. This will boost your SEO performance and increase your site’s authority and credibility. Don’t worry, you don’t have to manually look for them; there are various tools, such as Ahrefs, Screaming Frog, etc., that can find the broken links in just a few clicks.
Let’s dive-in to know the benefits of finding and replacing broken links on relevant websites-
- Increase your SEO performance- Search engines constantly crawl your website to evaluate its performance and relevance. Broken links send negative signals, which can hamper your search engine ranking. Therefore, maintaining healthy links will help improve site’s crawlability and enhance your site’s overall authority, giving your website an SEO boost
- Preserve your site’s credibility and authority- Credibility is currency in the digital world. Broken links can hamper your website authority. Therefore, it is important to fix and find them regularly
- Affordable- Compared to other link-building strategies, finding and replacing broken links is quite cost-effective. You do not require expensive tools or a high budget for it- investing some time and creativity would do
How does it work?
- Find pages with broken links using tools like Ahrefs, Screaming Frog, etc
- Verify link quality, as you would want to pursue opportunities that attract high-quality backlinks
- Create replacement content
- Outreach website owners or authors (You can find their contact details in their author’s bio) manually and share a personalized pitch with them, or you can also email your proposal. If you don’t find their details, you can find them on any email finder such as Hunter, Snov.io, etc.
💡 Pro Tip: SEO specialists are the perfect point of contact for broken link-building, but you can also connect with content marketers and writers – as they’re easier to get hold of.
Here is how you can create the pitch:
You just need to mention the name of the blog and the URL of the broken link. After that, offer your own page as a replacement. If you’ve discovered some other issues with the page, point them out as well. Let us understand this with the help of an email template-
Hello [Name],
I hope this email finds you well. While looking for some resources on (topic name), I came across your wonderful SaaS-focused website and noticed a broken link that I believe I can help you fix.
The broken link is located on the specific page and includes the screenshot of the dead link. As a fellow SaaS enthusiast, I understand how frustrating broken links can be for your visitors and how they can negatively impact your SEO efforts.
I’ve recently published a comprehensive guide on [related SaaS topic] that I believe would be a perfect replacement for the broken link. Here’s why:
• It’s up-to-date with the latest industry trends and best practices
• It’s packed with actionable insights for SaaS professionals
Would you be interested in updating the link? If so, here’s the URL for easy reference:
[Your link here]
Feel free to check out the content and let me know if you have any questions. I look forward to hearing from you!
Best regards,
[Your Name]
[Your Company/Website]
Rank Higher, Get More Traffic and Improve Your DR in 2025!
Ready to elevate your SaaS company’s online presence?
By following the above-mentioned SaaS link-building tips, you can create a compelling strategy that helps improve your ranking on the SERPs, drive more traffic and enhance your overall online presence and credibility.
So, if you wish to maximize the benefits of SaaS link building, you must focus on getting links from relevant and high-authority websites.
Another important element that a lot of SaaS companies miss is to create valuable and shareable content that attracts backlinks organically. This step is essential as it will encourage collaborative content creation and industry partnerships.
Remember, having a healthy backlink profile is a critical part of SEO strategy. So, make sure you monitor your backlink profile and disclaim any low-quality or spammy links that may adversely affect your domain rating and website’s ranking on the search engines.
To make the link-building process easy, you can leverage a SaaS link-building agency like UpliftSaaS that builds trust with your users and establishes a strong online presence.
Implement these link-building strategies today and watch your SEO and traffic soar. Need help? Embrace the power of link-building with UpliftSaaS, one of the best agencies to boost your link-building and watch your business reach new heights!
Using the power of Uplift SaaS, you will be able to dominate your niche, connect with key industry voices and watch as your reach expands exponentially.
SaaS Link Building- FAQs
What does SaaS marketing mean?
SaaS (software-as-a-service) marketing is a process in which you educate and encourage potential customers by demonstrating the value of SaaS products and building long-term relationships. These products can be web-based software, subscription-based services, or hosted software applications. Some examples of SaaS applications include Salesforce, Google, Slack, Dropbox, and more.
What is a link-building strategy?
Link building is the practice of building one-way hyperlinks, or backlinks to a website, with the primary objective of increasing traffic and enhancing the online presence of the website in search engines.
What are the mistakes to avoid in SaaS link building?
Avoid these common pitfalls for SaaS link-building practices to maximize its potential:
- Focus only on acquiring a high volume of backlinks, but not on backlinks’ quality
- Getting links from shady websites, sharing misleading links, and participating in over-promotion
- Sending traffic to the homepage only
- Anchor-text over-optimization
- Not leveraging internal links
